Fuzion

Fuzion is a brand under the umbrella of Bridgestone Firestone (BFS), serving as their value-focused associate brand. The concept of introducing a new brand within BFS stemmed from the recognition that a significant portion of the North American market seeks affordability without compromising quality. Fuzion tires are able to offer budget-friendly pricing due to manufacturing synergies shared with other BFS products and a reduced need for extensive advertising. The Fuzion product lineup encompasses Sport Performance, SUV, and Touring tires.